Saturday, September 13, 2008

Destined Evolution

The hottest topic for photographers recently must be: " When will Canon release its full frame 5D Mk II, 3D, 7D or whatever."

In response to its rival Nikon's recent release for the full-frame D700 and D90 featuring HD movie recording, Canon has made the above advertisement in its official web site a week before the Chinese Mid-Autumn Festival, indicating that there will be a new, innovative and "destined evolutionary" EOS camera body announced to the market.

It is a creative way to promote its future products and to foresee how the users and the market comment about. Since the ad was shown in its web site, photographers from all over the world actively discussed about the features in this "destined evolutionary" DSLR. People are guessing what will the name of the new model will be and what evolutionary features that Canon is going to bring to the users. Many photographers are looking forward to it, including me.

Let me talk about my ideal specifications. For me, it doesn't have to be 21 MP, 12 MP is good enough already. I don't want to upgrade my hard-disk and memory card before I upgrade my camera. What I concern most is the the picture quality, accurate AF system, metering system and the display. So, may be the current Canon 5D is good enough, as it is just 22,xxx HKD with EF 24-105 L IS. Now it is a good deal.

Well, Sony has released its full frame A900 recently, featuring anti-shake body, gorgeous 3.0 inch LCD screen and the compatibility of Minolta Lens and ZEISS lens. Sony claimed that its A900 is produced for family users, while the Canon one and the Nikon one are for professional users.

However, equipment only assists great photographers to shoot great pictures all along. Returning to the basic, I'd better spend more time on learning how to shoot great pictures, rather than thinking how and what to upgrade.

There is still much room for improvement, I know that.

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